If becoming the gold standard of quality in the guitar business was a remarkable achievement for PRS, equally impressive has been its maintaining that standard as the company has grown into a major industry presence. While PRS’s continuing success in this regard demands a constant re-evaluation of materials, tools, and procedures, the bottom-line goal hasn’t changed: Build extraordinary guitars, guitars with magic.

Paul Reed Smith continues to do so today with guitars like the Custom 24, Silver Sky and amazing SE guitars that offer incredible value at their price range. 

If becoming the gold standard of quality in the guitar business was a remarkable achievement for PRS, equally impressive has been its maintaining that standard as the company has grown into a major industry presence. While PRS’s continuing success in this regard demands a constant re-evaluation of materials, tools, and procedures, the bottom-line goal hasn’t changed: Build extraordinary guitars, guitars with magic.

Paul Reed Smith continues to do so today with guitars like the Custom 24, Silver Sky and amazing SE guitars that offer incredible value at their price range. 

If becoming the gold standard of quality in the guitar business was a remarkable achievement for PRS, equally impressive has been its ... 


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